Brazilian companies launch new absorbent underwear and incontinence products

Several companies in Brazil are expanding their presence in the feminine hygiene and personal care markets with new product launches.

Pantys and Valisere have announced a collaboration to launch two exclusive models of absorbent underwear designed to combine technology with lace aesthetics. The collection includes a bikini model for moderate flow priced at R$ 139 and a caleçon model for intense flow priced at R$ 159. The products utilize multi-layered technological fabrics that are superabsorbent, waterproof, breathable, and antibacterial.

Separately, CCM has introduced the Wellness Premium Femine line, targeting women dealing with mild to moderate urinary incontinence. The launch includes ultra-discreet disposable underwear designed to fit like standard panties, as well as specialized incontinence pads. The product range features both daily protection and high-capacity night versions to provide security and odor control.