Flamengo signs sponsorship deal worth over R$ 100 million

Flamengo has entered into a new commercial partnership with the Brazilian technology company CRMBonus, a deal that could generate over R$ 100 million for the club. The agreement centers on the launch of 'Torcedor Premiado', a subscription-based loyalty program.

Under the program, fans pay a monthly fee—R$ 15 per month, with an introductory rate of R$ 1.99 for the first month—to earn 'Vale Bonus' credits. These credits are awarded for subscription renewals and for every goal scored by Flamengo in specific competitions. The credits can be used for discounts at various partner stores and restaurants, or converted into points.

The partnership includes the 'Torcedor Premiado' brand appearing on the team's socks. The official debut of the sponsorship is scheduled for the second leg of the Copa Libertadores quarterfinals against Independiente del Valle at the Maracanã. Commercial director Marcos Senna stated that the initiative aims to provide value to fans while building a recurring revenue stream for the club.