Brazilian companies launch promotions for National Açaí Day

Various Brazilian companies are launching promotions to celebrate National Açaí Day on September 4.

The açaí chain The Best Açaí announced its fourth edition of ‘The Best Day,’ a national campaign to distribute 200,000 free 100-gram pots of traditional açaí. To participate, customers must register via the Clube The Best app and redeem a coupon in person at participating stores. The company, which operates through the Grupo The Best industrial complex, has projected revenues of R$1.5 billion by 2026 and is expanding internationally to Paraguay and Miami.

Simultaneously, the delivery platform aiqfome is offering 50% discounts on açaí products on September 4 and 5. Data from the platform indicates that pure açaí is the most consumed variety, followed by strawberry and banana combinations. According to aiqfome CEO Igor Remigio, understanding regional consumption patterns is essential for effective delivery strategies. The platform currently serves over 8 million users across more than 700 cities in Brazil.