Brazilian consumers turn to quick clothing care solutions

Brazilian shoppers are increasingly adopting time‑saving products for garment maintenance. JIMO’s Desamassa spray relaxes fabric fibers, removes wrinkles, neutralises odours, prevents static and allows clothes to be worn straight from the line, eliminating the need for an iron. The company says the product helps reduce water and energy use and supports more conscious consumption.

A separate home‑laundry tip gaining popularity involves placing sturdy wet wipes in the washing machine. The wipes act as a lint‑catching trap, using their texture and slight static charge to attract hairs and fibres that would otherwise cling to dark garments. The method is low‑cost, requires no extra equipment and improves the appearance of black and dark‑coloured clothes after each wash.

Both developments reflect a broader Brazilian trend toward convenient, efficient domestic routines as people seek to save time in their busy daily lives.