Brazil Senate backs bill to fine telemarketing firms up to R$50,000

The Senate’s Commission of Oversight and Control approved a draft law that would allow fines of up to R$50,000 for companies that make unwanted telemarketing or collection calls. The proposal, authored by Senator Ana Paula Lobato (PSB‑MA) and supported by Senator Laércio Oliveira (PP‑SE), requires firms to delete from their databases the phone numbers of consumers who indicate they do not know the called person, and to keep the exclusion request in an electronic record. It also creates a “Cadastro Único Telefônico” overseen by Anatel to verify consumer consent before commercial contacts can be made.

Separately, Deputy Jorge Araújo (Progressistas‑BA) introduced Bill 4.773/2026, which flips the current system by demanding explicit, revocable prior consent from consumers before any telemarketing call. The bill would also ban the sale or sharing of consumer phone numbers for promotional purposes without that consent and hold all parties in the telemarketing chain jointly liable for violations.

In São Paulo, the consumer protection agency Procon‑SP runs a free “Não me ligue” service that lets users register numbers to be blocked. Registrations become fully effective after 30 days, and consumers can report any continued calls for enforcement. Brazilian law also permits consumers to verbally request removal of their number by stating they do not wish to receive further calls, obliging companies to cease contact.