Brazilian footballers' partners rank among top-earning WAGs during 2026 World Cup

Partners of Brazil's national team players are gaining significant social‑media visibility and lucrative advertising contracts during the 2026 FIFA World Cup. The phenomenon, described in the press as the rise of "WAGs" (wives and girlfriends of athletes), includes figures such as Bruna Biancardi, girlfriend of Neymar, who leads the Brazilian list with estimated earnings of R$ 775,000 per sponsored post according to Vantix Magazine.

Karoline Lima, partner of defender Léo Pereira and a reporter for Rede Ronaldo, ranks second among Brazilian women with about R$ 295,000 per ad, while Duda Fournier, married to Lucas Paquetá, appears in ninth place with earnings around R$ 108,000. Other notable partners — Natália Loewe Becker (Alisson Becker), Anna Mariana Casemiro (Casemiro), Carol Cabrino (Marquinhos) and Gabriela Cunha (Matheus Cunha) — are also highlighted for their growing influencer careers.

Internationally, the top spots are held by Georgina Rodríguez (Cristiano Ronaldo) and Antonela Roccuzzo (Lionel Messi), earning roughly R$ 3 million and R$ 2 million per endorsement, respectively. The earnings estimates were derived using AI‑driven analytics that track influencer rates across the market.