Brazilian footwear consumers prioritize material composition and durability

Footwear consumers are increasingly focusing on material composition, durability, and breathability during the purchasing process. Beyond design and price, buyers are researching technical characteristics such as resistance and ease of maintenance to determine value.

A survey by Reclame AQUI involving 2,300 respondents shows that 80% of people read reviews before making a purchase, and nearly 48% utilize a combination of online and physical channels. This shift toward informed decision-making is occurring in a significant market, with Abicalçados reporting that Brazil produced 847.5 million pairs of shoes in 2025.

Renata Scholles, marketing manager at Calçados Pegada, notes that rapid access to information via digital devices allows consumers to better understand the technical aspects of products. Key materials under scrutiny include traditional leather and technologically advanced microfibers.