Brazilian influencers launch new beauty product lines

The Brazilian beauty market is seeing new product expansions from prominent influencers. Bianca Andrade, through her Boca Rosa Beauty brand, has announced the return of an iconic liquid foundation in 50 shades, scheduled for release on October 6. The launch includes a reformulated formula and a new liquid concealer available in 16 tones, reinforcing the brand's focus on chromatic diversity.

Additionally, Rafa Justus has launched her first exclusive beauty line in collaboration with the brand Bumi. The launch event in São Paulo marked the influencer's entry into the beauty entrepreneurship sector, featuring a collection designed to establish her presence in the market.