Brazilian influencers Leonardo Darcadia and Virginia Fonseca spotlight Grandparents Day online

Leonardo Darcadia, a 25‑year‑old content creator from Mogi Guaçu, Brazil, began recording simple moments with his 98‑year‑old grandmother Carminha during the COVID‑19 pandemic. Their videos, including a reaction to DJ Alok and Carminha’s comment about preferring beans "do lado" of rice, went viral, attracting 6.4 million followers across Instagram and TikTok and leading to brand partnerships such as a Bradesco campaign.

Influencer Virginia Fonseca celebrated Grandparents Day by sending a bouquet to Fernanda Cristina, the mother of football star Vinícius Júnior. She shared the gift on Instagram Stories with a handwritten card thanking her. The gesture was highlighted amid Fonseca’s recent controversy over a racially charged video filmed in Dubai, showing how Brazilian social‑media personalities use personal family moments to engage audiences during the holiday.