Brazilian retail brands Rider and Insider announce expansion and new partnerships

Brazilian surf brand Rider has appointed three-time world champion and Olympic medalist Gabriel Medina as its new global ambassador. The announcement coincided with the opening of the brand’s third physical store at BarraShopping in Rio de Janeiro. As part of the partnership, a special collection titled ‘Rider + Gabriel Medina’ featuring slides and flip-flops will launch in December.

In a separate retail development, the digital-native apparel brand Insider is expanding its physical presence in Brazil. After growing primarily through social media and digital marketing, the company is opening its first concept store in São Paulo’s MorumbiShopping, followed by a second location in Rio de Janeiro’s Shopping Leblon. Insider, which reported revenues exceeding R$ 500 million last year, aims to reach R$ 800 million by 2026 through this omnichannel strategy.