Brazilian retail prepares for Christmas season through immersive decor and food innovation

The Brazilian retail sector is preparing for the upcoming Christmas season, a period that generated R$ 6 billion in shopping center revenue in 2025. Companies are implementing diverse strategies to capture consumer interest through immersive experiences and product innovation.

2a1 Cenografia has announced 40 scenographic projects across Brazil for the 2026 season. These installations will feature licensed entertainment brands, including Scooby-Doo, Hello Kitty, Mickey, Moana, and Toy Story, targeting strategic cities such as São Paulo, Brasília, and Maceió.

In the food industry, major manufacturers like Nestlé and Bauducco are accelerating production and marketing cycles. These companies utilize continuous market research and consumer feedback to develop new panettone flavors and maintain logistical readiness well ahead of the peak holiday period.