Brazilian retailers O Boticário and Cacau Show prepare for Christmas 2026

Major Brazilian retailers are preparing for the 2026 Christmas season with new product launches and increased production capacities.

O Boticário has introduced two versions of its Advent Calendar for Christmas 2026. The first version features 12 days of curated beauty products, including perfumery, makeup, and skincare items. The second version offers a 24-day countdown with a wider selection of body, bath, hair care, and fragrance products.

Cacau Show has increased its panettone production by 20% for the 2026 season, rising from 10 million units last year to over 12 million units this year. Produced in Linhares, Espírito Santo, the company has already begun selling its ‘Primeira Fornada’ (First Batch) through its 4,700 stores, e-commerce, and reseller network. This early release is intended to help the company monitor consumer behavior ahead of the peak holiday period.