Brazilian retailers Pague Menos and Mercado Livre roll out July‑August discount promotions

Supermarket chain Pague Menos launched its "Fim de Mês Imbatível" campaign, running from July 30‑31 and August 1‑2 in 39 stores across 21 cities of São Paulo state. The promotion offers special offers on fresh produce, meat, bakery items, grocery, hygiene and household goods. Marketing manager Fabio Cecon said the initiative aims to help shoppers balance quality, price and convenience at the end of the month.

E‑commerce platform Mercado Livre, in partnership with retailer Casas Bahia, released a set of coupons on July 29 offering discounts of up to R$500 on selected smart TVs, appliances and other electronics, plus a 15% discount on sports products. The coupons are limited per CPF and must be applied at checkout following a simple redemption process.