Brazilian SMEs urged to professionalize as family ties hinder growth

Experts warn that Brazilian family‑run companies often let emotions dictate strategy, which can erode competitiveness. Emílio Da Silva Neto stresses that when decisions prioritize family harmony over business facts, firms risk silent decline.

Entrepreneur Lásaro do Carmo, speaking with Boa LED founder Natan Lima, highlights that scaling beyond modest revenues requires a qualified management team, reliable indicators and clear delegations. He noted, “Quem começou com você, muito provavelmente, não vai levar a empresa até os 100 milhões de reais,” and added, “Quando a gente cresce, não pode economizar no capital intelectual.” The advice underscores the need for professionalization to sustain growth in Brazil’s small and medium‑size enterprises.