Brazilian television networks report weekend audience shifts

television ratings Brazilian television Ibope Brasileirão audience share

Brazilian television networks reported significant audience shifts over the weekend. TV Globo saw high engagement with its variety programming, specifically the show ‘É de Casa’, which reached a viewership record in Rio de Janeiro with 11 points and 30% participation. Additionally, the premiere of the 2026 season of ‘Dança dos Famosos’ on ‘Domingão com Huck’ saw a viewership increase in São Paulo, recording 14 points.

Meanwhile, Record TV achieved leadership in several regions, including Goiânia and Vitória, during the broadcast of the Brasileirão match between Flamengo and Mirassol. The match, which ended in a 5-1 victory for Flamengo, allowed Record to outperform competitors like Globo and SBT in multiple cities, including the Distrito Federal, Manaus, and Belém.

Entities

Flamengo · Mirassol · Record TV · SBT · TV Globo

Sources

Fim de semana da TV Globo tem recorde do É de Casa e estreia da Dança dos Famosos [observatoriodatv.com.br]

25 days ago

Mirassol x Flamengo dá liderança à RECORD em Goiânia e Vitória e rende bons índices [www.ouniversodatv.com]

25 days ago