Brazilian WAG Bruna Biancardi Highlights Rise of Football Stars' Partners Ahead of 2026 World Cup

Ahead of the 2026 FIFA World Cup, media attention has turned to the wives and girlfriends (WAGs) of football stars. In Brazil, Bruna Biancardi, partner of Neymar, is among the most followed, boasting over 15 million followers and a growing influencer career that includes lifestyle, fashion and motherhood content.

The term WAGs, originating in the United Kingdom in the early 2000s, has spread worldwide. While initially used pejoratively, many partners have turned the visibility into personal brand building, joining other high‑profile examples such as Georgina Rodríguez (Cristiano Ronaldo) and Antonela Roccuzzo (Lionel Messi). The profile of these women is now a regular feature of World Cup coverage, reflecting both the sport’s global reach and the commercial power of social‑media influence.