Brazilian women show increased financial control and investment growth

Recent data highlights the evolving financial roles of women in Brazil, showing both increased consumption control and shifting investment patterns. According to Serasa Experian, Brazilian women are central to household budget management, leading in the volume of essential daily purchases. In categories such as clothing, women purchase 21.4% more than men, yet they demonstrate greater financial planning by maintaining more efficient spending per order in segments like cosmetics and groceries.

In the investment sector, the presence of women on the B3 stock exchange has grown by 83% over the last five years, with over 1.48 million female investors. However, a study by Think Olga & Eva notes that women still favor more conservative options; 31.6% utilize savings accounts compared to 27.2% of men. Experts suggest this preference for lower-risk assets, such as Tesouro Direto, is often driven by the fact that women frequently manage money intended for family necessities, such as children's education. Despite higher education rates among women, the gender wage gap persists, with men earning approximately 21% more than women in equivalent roles.