Brazil's antitrust regulator Cade reopens probe into 99Food delivery platform
The Administrative Council for Economic Defense (Cade) reopened its investigation on 1 July 2026 into 99Food, a Brazilian food‑delivery platform, after a prior decision by its Superintendence had archived the case. The probe focuses on alleged contractual “ban” clauses that would prevent partner restaurants from signing agreements with rival platforms such as Keeta Delivery Brazil (the Brazilian arm of Meituan) and Rappi.
Keeta filed the complaint, arguing that the clauses are “dangerous instruments” that restrict competition. Cade’s interim president Diogo Thomson de Andrade cited doubts about the sufficiency of the earlier evidence and the need for a more detailed assessment of market dynamics, including network effects and the strategic importance of restaurant partners.
99Food responded that it receives the decision “with tranquility” and retains confidence in the legality of its practices, emphasizing its goal of creating a more dynamic and competitive delivery market. The regulator noted that 99Food holds less than 20 % of the market in São Paulo, below the threshold that triggers a presumption of dominance, but the market remains highly concentrated.
Cade will now evaluate whether further information collection is required before deciding on possible anti‑competitive violations.