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[BUSINESS] · Brazil · 44 sources

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Brazil ranks fourth worldwide in international tourist arrivals growth, 46% rise 2019‑2025

Brazil recorded a 46% increase in international tourist arrivals between 2019 and 2025, rising from 6.3 million to 9.3 million visitors, making it the fourth‑largest grower among all nations, ahead of Japan (34%), Portugal (20%), Spain (16%) and France (12%).

In the first half of 2026 the country welcomed 5.2 million international tourists, the second‑largest first‑half total on record, generating roughly US$5.6 billion in revenue – a 12% rise over the same period in 2025. The growth is attributed to expanded promotion by the Brazilian Agency for International Tourism Promotion (Embratur), including participation in overseas fairs, press trips and familiarisation tours. By contrast, Argentina and Peru saw declines of 23% and 22% respectively over the same period.

Entities

Argentina · Brazil · Brazil (Federative Republic of Brazil) · Confederação Nacional da Indústria (CNI) · Embratur · Embratur (Brazilian Agency for International Tourism Promotion) · Embratur (Brazilian Tourism Promotion Agency) · Embratur – Brazilian Agency for International Tourism Promotion · Japan · Marcelo Azevedo · Mario Sergio Telles · Organisation for Economic Co‑operation and Development (OECD)

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