Brazil's Female Supplement Market Projects $13.8B by 2030

The Brazilian dietary supplement sector recorded revenue of R$ 7.6 billion in 2025, a 15% increase over the previous year. Industry forecasts predict the market will reach R$ 13.8 billion by 2030, with the female‑focused segment identified as a central growth driver for 2026‑2027.

Creatine sales in Brazilian pharmacies have risen 67% over the past five years, contributing to a 92% jump in category revenue. The surge reflects adult women entering a segment previously dominated by men. Companies are responding with gender‑specific products, including alternative formats such as gummies and orodispersible films. Dreams Nutrition, led by CEO Gustavo Magalhães, is a leading brand dedicated exclusively to adult women, offering lines for bloating, digestion, sleep, cortisol, collagen and intimate health. Magalhães notes that today’s female consumer researches ingredients, dosage and certifications before purchase, making tailored products essential for market success.