Brazil's Hydro Protein Launches 20g Protein Drink Amid Rising US Protein Consumption

Hydro Protein introduced a ready‑to‑drink beverage in Brazil that delivers 20 g of protein, electrolytes and BCAA in a 500 ml bottle. The product contains zero added sugars and 90 calories per serving, targeting consumers seeking convenient nutrition for workouts or daily routines.

A Cargill survey shows that 61 % of U.S. consumers increased their protein intake in 2024, up from 48 % in 2019. Protein is now associated with health, satiety and healthy aging, appearing in products such as beer, energy drinks and snacks. The growing demand is driving new functional‑food launches like Hydro Protein’s drink.