Brazil's insurance market reveals low coverage despite middle‑class growth

A study by the Confederação Nacional das Seguradoras (CNseg) examined the profile of individual insurance consumers in Brazil and found that protection remains limited. Only 29% of the national vehicle fleet is insured and just 17% of households have residential insurance.

The research shows that the middle class dominates purchases, with 41% of auto policies held by class C families and the bulk of customers living in the Southeast region. The typical auto policyholder is a male aged 36‑55, while residential policyholders tend to be older, with a substantial share over 55. Despite a growing car fleet of 63.3 million vehicles, roughly 45 million remain uninsured.

CNseg analysts describe the situation as a “gap of protection” that creates both economic vulnerability for families and a sizable opportunity for insurers to expand products for the car and home market.