Brazil accelerates AI adoption in banking, government and insurance sectors

Itaú Unibanco AI chatbot Brazil public sector AI Brazil insurance AI investment AI adoption Brazil generative AI

Itaú Unibanco introduced a generative‑AI chatbot called “ia. i” in its mobile app on 27 July 2024, initially reaching 300 000 customers with a goal of 1 million by September and full coverage by year‑end. The tool lets users ask financial questions and perform transactions via text or voice.

A recent TIC Governo 2025 survey shows that 59 % of Brazilian federal and state public agencies have deployed AI, with the judiciary at 94 % adoption, followed by the Ministério Público (92 %), the legislature (83 %) and the executive (55 %). Federal bodies use AI more (70 %) than state bodies (58 %).

In the insurance market, a study by CNseg and EY estimates that the sector will invest up to R$ 2.8 billion in AI by the end of 2026, and roughly 80 % of insurers already use AI for claims processing, product development and personalized coverage recommendations.

Entities

Brazilian Insurance Companies · Brazilian federal government · Itaú Unibanco · João Araújo · Mauro D’Ancona

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The Brazilian insurance sector plans to invest up to R$ 2.8 billion in AI by the end of 2026. primeirojornal.com.br
[● 2 SOURCES] AI adoption rates among Brazilian public bodies are 94 % in the judiciary, 92 % in the Ministério Público, 83 % in the legislature, and 55 % in the executive. paranaempresarial.com.br · focuspoder.com.br
[● 2 SOURCES] The AI chatbot can answer financial questions and execute transactions via text or voice. convergenciadigital.com.br · tecnoblog.net
[○ 1 SOURCE] About 80 % of Brazilian insurers already use AI for claims processing, product development, and personalized coverage suggestions. primeirojornal.com.br
[● 2 SOURCES] The rollout will start with 300,000 customers, aiming for 1 million by September and full coverage by the end of the year. convergenciadigital.com.br · tecnoblog.net
[● 2 SOURCES] 59 % of Brazilian federal and state public agencies have adopted AI according to the TIC Governo 2025 report. paranaempresarial.com.br · focuspoder.com.br
[● 2 SOURCES] Federal agencies in Brazil use AI at a higher rate (70 %) than state agencies (58 %). paranaempresarial.com.br · focuspoder.com.br
[● 2 SOURCES] Itaú Unibanco launched a generative AI chatbot named “ia. i” in its mobile app on 27 July 2024. convergenciadigital.com.br · tecnoblog.net