Brazil's Microentrepreneur (MEI) limit increase sparks debate among small business owners

The Brazilian government is considering raising the annual revenue ceiling for the Microempreendedor Individual (MEI) program. Proponents argue that a higher limit would let millions of micro‑entrepreneurs expand sales, attract new customers and avoid the need to switch to a larger business category. Critics note that a larger ceiling also brings greater fiscal, administrative and staffing responsibilities, and could be accompanied by higher monthly DAS‑MEI contributions.

A Sebrae‑SP survey of MEIs in São Paulo found that starting a small food‑service venture such as a marmita business typically requires an initial investment of about R$ 3,000. The study, which covered 91,587 MEIs in the state, showed that 71 % of participants are women, most previously held formal jobs, and many seek autonomy or supplemental income. Average monthly revenue for these businesses is around R$ 4,191, with producers selling 51‑300 meals per month at prices of R$ 21‑30. The main challenges cited are cost control, competition and delivery logistics, while sales are mainly driven through WhatsApp, social media and delivery apps. Awareness of ESG principles is growing, with 61 % of respondents trying to reduce food waste.