Brazil's 'Quem Ama Cuida' Gains Higher Ratings as Murder Plot Thickens

The telenovela "Quem Ama Cuida" on Globo has recorded a steady rise in viewership over three weeks in Greater São Paulo. Average audience points climbed from 21.3 (35.8% share) in its first week to 21.9 (37.1% share) the next, and peaked at 24 points (40.9% share) on June 2, the night the fictional jeweler played by Antonio Fagundes was murdered.

The storyline now centers on Adriana, accused of the murder, who publicly declares she is ready to face investigators. Recent episodes show her preparing for a new police testimony while other characters accuse and confront her, driving both plot tension and social‑media discussion.

Globo expects the ratings boost to continue, especially as the storyline heads toward Adriana’s trial and possible imprisonment.