Brazil's RCS messaging reaches 145 million phones, boosting brand interaction
Rich Communication Services (RCS) is becoming a major channel for businesses in Brazil, offering interactive features such as photos, videos, product carousels, buttons and location sharing within the native messaging app. CEOs Teles Alexandre of Eyou and Tiago Oliveira of Ótima Digital highlight that the technology combines the reliability of SMS with richer visual content, allowing brands to send personalized, actionable messages without requiring additional apps.
Apple added support for RCS with iOS 18, and major Brazilian operators including Vivo, TIM and Claro have enabled the protocol on Android devices via Google Messages and are working on iPhone integration. Oliveira notes that RCS is now available on more than 145 million mobile devices in Brazil and that its pricing is comparable to SMS and WhatsApp Business. Unlike WhatsApp, mobile operators receive a per‑message fee for RCS traffic, creating a new revenue stream while giving companies the option to combine RCS with SMS, WhatsApp and email in unified campaigns.
Entities: Apple · Google · Teles Alexandre · Tiago Oliveira · Vivo
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Prices of SMS, WhatsApp and RCS messages are similar. (Tiago Oliveira, CEO of Ótima Digital)
- [● 4 SOURCES] Apple supports the RCS protocol starting with iOS 18. (Teles Alexandre, CEO of Eyou)
- [○ 1 SOURCE] RCS is available on more than 145 million mobile devices in Brazil. (Tiago Oliveira, CEO of Ótima Digital)
- [○ 1 SOURCE] Mobile operators receive a per‑message fee for RCS traffic, unlike WhatsApp Business where they do not. (Tiago Oliveira, CEO of Ótima Digital)
- [● 3 SOURCES] RCS allows sending photos, videos, product carousels, interactive buttons and location within messages. (Teles Alexandre, CEO of Eyou)
- [● 3 SOURCES] RCS combines SMS reliability with rich visual interactivity in native messaging apps without requiring extra applications. (Teles Alexandre, CEO of Eyou)
- [○ 1 SOURCE] Companies can combine RCS with SMS, WhatsApp and email in communication campaigns. (Tiago Oliveira, CEO of Ótima Digital)
- [● 3 SOURCES] RCS provides delivery and read confirmations and verified business identification. (Teles Alexandre, CEO of Eyou)