Brazil's rental market expands 54% as families face rising housing costs

Between 2016 and 2025 Brazil’s rented‑home stock grew from 12.2 million to 18.9 million units, raising the share of rented dwellings from 18.3% to a record 23.8% of all households. The 54% increase outpaced population growth and new construction, while rent prices rose 8.85% in 2025—more than double the 4.26% inflation rate.

A study by FC Analise shows autonomous workers, freelancers and micro‑entrepreneurs now lead rental demand, accounting for 40% of applicants, while 60% of the population (class C) spends up to 60% of its income on housing costs. Generation Y (30‑45 yr) and Generation Z (≤29 yr) together represent over 70% of the rental market.

The sector lacks a unified data infrastructure; each lease ends with its tenant’s credit history discarded. Startup iMOBACK aims to create a digital memory for tenancy records, addressing the fragmented information landscape.