Brazil's Smart TV Market Gains with Amazon Price Cut and High Viewer Attention

Amazon Brazil lowered the price of the Britânia B32KRA 32" Roku smart TV from R$849 to R$725.89 and added a R$70 coupon, marking the lowest price in the past year and targeting budget‑conscious consumers seeking basic streaming capabilities.

A Samsung Ads study of over 25 million active Samsung smart TVs in Brazil found that 90% of Brazilians use smart TVs as their primary viewing device, a 50% higher usage rate than smartphones. The TV is the first source for news for 81% of respondents and is linked to family and relaxation time. Advertisers benefit from strong engagement: within a 15‑second ad window, 59% of the time registers active attention, delivering 2.5 times more focus than traditional TV and 120% more than social platforms like Instagram.