Breast cancer awareness initiatives drive research funding and prevention

Various initiatives are mobilizing for breast cancer awareness and research under the ‘Octobre Rose’ movement.

Estée Lauder Companies has maintained a commitment to the cause since the early 1990s, following Evelyn Lauder’s involvement in the creation of the Pink Ribbon. In France, the brand collaborated with Marie Claire in 1994 to launch awareness campaigns, leading to the establishment of the Ruban Rose association. This organization has contributed to financing 120 research projects, totaling over 12 million euros, with the current year’s Pink Ribbon Awards providing 2.15 million euros for scientific research and quality of life improvements.

In Marseille, the association Marseille en Rose will hold its fifth annual solidarity walk and run on October 4, 2026, at Parc de la Maison Blanche. The event aims to promote prevention and support medical research. Since its inception in 2022, the association has donated 34,500 euros to the Institut Paoli-Calmettes, a center of excellence for cancer treatment in Marseille, to support ongoing medical research.