Brembo launches lifestyle brand and apparel collection

Brembo, the Italian braking system specialist, has launched ‘Brembo Collections’, a new commercial initiative aimed at expanding the brand into the lifestyle and design sectors. The project was officially presented during the Formula 1 Italian Grand Prix in Monza.

The brand is debuting with its first capsule collection, ‘Colors of Speed’, which features eleven T-shirt variants. The designs are inspired by the visual identity of Brembo’s brake calipers, translating the technical and aesthetic value of their automotive components into apparel. The collection is designed and printed entirely in Italy.

To support this expansion, the company has launched a dedicated e-commerce portal, brembocollections.com. According to Chief Marketing Officer Mauro Piccoli, the move is intended to expand the brand experience beyond industrial products. Brembo plans to further expand its online assortment with additional collections and motorsport-themed lifestyle products by the end of 2026.