Breville launches global coffee campaign featuring live orchestra

Breville has launched a new global category campaign titled ‘Because great coffee matters’, developed in partnership with the independent creative agency Emotive. The campaign aims to inspire consumers to make high-quality coffee at home, addressing the common perception that professional barista skills are required to achieve great results.

The centerpiece of the campaign is the launch film, ‘Glorious Coffee’. The production featured an original score composed by Rumble, which was performed live on set by a 25-piece ensemble from Sydney’s Metropolitan Orchestra. The music is designed to synchronize with the sounds of the coffee-making process, such as grinding, dosing, extraction, and pouring, building toward a musical crescendo.

The global rollout includes a variety of content formats, such as consideration films, social media carousels, and behind-the-scenes footage.