BrewDog launches Liquid Visions premium craft beer series

BrewDog Liquid Visions craft beer premium beer series retail rollout

BrewDog has launched ‘Liquid Visions’, a new premium craft beer series designed to increase visibility in the retail sector. The rollout will take place across major UK supermarkets between September and October.

The series features four distinct beers characterized by bold aromatic profiles and unique can designs created by international illustrators. The initial lineup includes ‘Dive Bar’, a 6% ABV Sunshine IPA with tropical notes of peach and coconut featuring artwork by Chris Whytee, and ‘Krush Test Dummy’, an 8% ABV Double Hazy IPA with artwork by Jordi Ros.

Additional releases include ‘Pacific Parallax’, a DDH New Zealand Pale Ale available exclusively at Sainsbury’s, and ‘Strange Bines’. The launch follows recent recognition for the brewery at the 2026 World Beer Awards.

Entities

BrewDog · Sainsbury's · Tilray Brands, Inc.

Sources

BrewDog lancia Liquid Visions: 4 nuove birre craft [www.notiziedigusto.it]

11 days ago

Award-Winning BrewDog Unleashes Liquid Visions, a Bold New Craft Beer Series Built to Light Up Retail Shelves [dailyguardian.ca]

12 days ago

Releases round-up: Indie Rabble, Green Duck, Pomona Island, and more - Beer Today [beertoday.co.uk]

10 days ago