BrewDog launches new campaign and senior leadership appointments

BrewDog, owned by Tilray Brands, Inc., has launched a nationwide ‘Choose Craft’ marketing campaign aimed at celebrating the craft beer community and emphasizing quality ingredients and brewing passion. The campaign includes large-scale murals in Manchester and Edinburgh, alongside digital and static advertisements in major railway and underground stations.

In conjunction with this brand push, the company has appointed four new members to its senior leadership team to support international growth and operational expansion. The new appointments include John Beasley as Chief Marketing Officer, Gemma Hampton-Stone as Managing Director of Bars and Hospitality, Ridesh Sharma as Category Director, and Faisal Khan as Commercial Director for beverages in the rest of the world. These strategic moves are intended to strengthen BrewDog’s core strategy, hospitality operations, and global commercial footprint.