BRI maintains position as Indonesia's most valuable brand

BRI brand value mutual funds financial inclusion wealth management

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has maintained its position as the most valuable brand in Indonesia for four consecutive years, according to the Brand Finance Indonesia 100 2026 report. The bank's brand value has reached US$6.9 billion, driven by its retail banking resilience, micro-financing needs, and extensive service network.

In its wealth management sector, BRI has partnered with Eastspring Investments Indonesia to launch three new mutual fund products: Eastspring IDR Fixed Income Fund Kelas A, Eastspring Investments IDR High Grade Kelas A, and Eastspring IDX ESG Leader Plus Kelas A. These products, which cater to various risk profiles including ESG-focused investing, allow for a minimum initial investment of Rp100,000.

Additionally, BRI continues to expand financial inclusion through its BRILink agent network, facilitating transactions in rural areas, and serves as a distribution partner for the Indonesian government's SBR015 Savings Bond Retail, offering two tenor options to support national development financing.