Bricomarché to overhaul e-commerce system for unified online shopping

Bricomarché, a retail chain belonging to the Musketeers Group, is replacing its e-commerce system to enhance its omnichannel model. The new platform, developed in partnership with Univio, aims to unify the network's offerings into a single shopping process.

Under the new system, customers will have access to over 156,000 items without needing to select a specific store location at the start of their journey. An algorithmic system will automatically determine the most efficient fulfillment location to minimize delivery costs for the customer.

The project is part of a broader strategy to bridge the gap between online research and offline purchases, a common trend in the DIY sector. The production launch of this new solution is scheduled for the second half of 2027. This digital expansion follows significant growth for the retailer, which saw online sales increase by 391 percent between 2020 and 2024.