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[CULTURE] · Monaco, United States, United Kingdom, Ireland · 13 sources

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Fashion industry sees brand relaunches and shifting trends

The global fashion industry is experiencing diverse shifts across brands, sustainability, and seasonal trends. In Milan, the brand dé Lanthe is relaunching its iconic Bermuda bag under the creative direction of Allison Hyers, with a debut scheduled for Milan Fashion Week. Meanwhile, Milan's runways are highlighting new accessory trends, specifically sculptural and textured bags from houses like Prada and Fendi.

Sustainability remains a central theme, exemplified by Hudson Valley Sustainable Fashion Week at Stone Ridge Orchard, which promotes slow fashion and repurposed textiles. Conversely, research into consumer behavior shows that for many millennials, the affordability and convenience of fast fashion sites like Shein and Temu often outweigh environmental concerns.

Designers are also marking significant milestones and shifting aesthetics. Irish designer Helen McAlinden is celebrating 25 years in business with a new Autumn/Winter collection focused on feminine tailoring. In menswear, the cummerbund is emerging as a trending accessory for the upcoming seasons. Additionally, industry discussions in Moscow are set to address the changing authority of fashion, as social media algorithms and influencers increasingly challenge the traditional influence of editors and magazines.

Entities

Allison Hyers · BRICS+ Fashion Summit · Helen McAlinden · Milan Fashion Week · Stone Ridge Orchard · dé Lanthe