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[BUSINESS] · Italy, Japan · 2 sources

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Bridgestone develops exclusive tires for Lamborghini supercars

Bridgestone has expanded its exclusive partnership with Lamborghini by developing specialized high-performance tires for the brand’s latest high-output models, including the Fenomeno Roadster and the Revuelto SV.

For the limited-edition Fenomeno Roadster, which features a 1080 CV V12 hybrid powertrain, Bridgestone developed two distinct tire sets. The POTENZA SPORT is designed for road use, focusing on high-speed stability and precision, and includes run-flat technology options. Additionally, a new generation of semi-slick POTENZA track-oriented tires was created to provide extreme grip for circuit driving while remaining street-legal.

In conjunction with the Revuelto SV, Bridgestone introduced the Potenza Race R, a track-focused semi-slick tire designed for rapid heating and consistent lap times. This follows a technical partnership established in 2021, positioning Bridgestone as the sole tire supplier for Lamborghini’s supercar lineup, including the Revuelto, Temerario, and Fenomeno models. The development process utilized Virtual Tyre Development (VTD) technology to optimize performance through digital simulation.

Entities

Bridgestone · Fenomeno Roadster · Lamborghini · Revuelto SV