Bridgestone India marks 30 years with new mobility campaign

Bridgestone India has launched a new digital film titled ‘Tyres Carry Life’ to commemorate 30 years of operations in the country. The campaign emphasizes the company's role in supporting safe mobility through tyre design, engineering, and manufacturing.

The campaign is inspired by the philosophy of Bridgestone founder Shojiro Ishibashi, “Serving Society with Superior Quality.” It aims to highlight the responsibility manufacturers hold in ensuring the safety and performance of products that facilitate daily activities, such as school commutes, family trips, and commercial transport.

Rajiv Sharma, Executive Director of Sales and Marketing at Bridgestone India, stated that India is playing an increasingly vital role in the future of mobility. He noted that customers are seeking a combination of safety, performance, value, and reliability as the mobility ecosystem evolves with developments like electric vehicles.