Brilhante launches new campaign featuring Gil do Vigor

Brilhante has launched a new marketing campaign featuring economist and brand ambassador Gil do Vigor. Created by Droga5 São Paulo, the campaign uses humor to address the popular Brazilian internet meme regarding the perceived endless length of the month of August.

The campaign aims to highlight the product's performance and fragrance, positioning Brilhante as a reliable ally for consumers managing their daily routines during this period. Marketing manager Renata Cunha stated that the campaign uses a common cultural truth to demonstrate how the brand delivers high yield and scent for laundry needs.