Brindeasy launches local identity brand in Brindisi

Brindeasy, a new entrepreneurial project led by a group of young people from Brindisi, has made its official debut at the festivities for patron saints San Teodoro d’Amasea and San Lorenzo. The initiative aims to use local identity as a driver for territorial promotion, addressing a perceived lack of authentic local products during major city events.

Designed by local designer Luca Lazzari, the collection features modern graphic interpretations of the city’s maritime and urban symbols. Rather than traditional souvenirs, the brand offers design-oriented items intended to turn customers into ambassadors for the city. Project leader Alessio Mitrotta stated that the goal is to move away from the rhetoric of Brindisi being a ‘forgotten city’ and instead make it shine through unique products made by locals.