British Turkey launches campaign celebrating 500 years of turkey

British Turkey has launched the ‘Winner! Winner! Turkey Dinner!’ campaign in partnership with chef and television presenter Matt Tebbutt. The initiative celebrates the 500th anniversary of turkeys in the UK, marking the milestone that will occur in 2026 when it is recognized that explorer William Strickland first brought the birds to England in 1526.

The campaign aims to encourage families to cook whole roast turkeys for Christmas by providing practical advice, carving demonstrations, and cost-saving tips. Tebbutt has developed a series of recipes, including a foolproof roast turkey and an Asian-style pulled turkey noodle salad, to demonstrate the versatility of the bird and how to utilize leftovers.

The project is supported by a collective of British turkey farmers and producers, including Bernard Matthews, 2 Sisters Agriculture, Avara Foods, and Gressingham Foods, among others.