Broadwick Soho joins Small Luxury Hotels of the World’s Finest Collection

Broadwick Soho has become the first London hotel to join the Small Luxury Hotels of the World (SLH) ‘Finest Collection’. Located in the West End, the 57-room property is recognized for its independent character and distinctive guest experiences.

Designed by interior architect Martin Brudnizki, the hotel features a blend of English eccentricity, Jazz Age opulence, and disco-era glamour. The design was partly inspired by owner Noel Hayden’s childhood memories of his family’s seaside hotel in Bournemouth. The property also serves as a cultural hub, housing over 300 original artworks from both established and emerging artists, including pieces by Andy Warhol, Francis Bacon, and Bridget Riley.