Brompton launches global partner portal on BigCommerce

British foldable bicycle manufacturer Brompton has launched a new Partner Portal using the BigCommerce B2B Edition. The portal is designed to provide Brompton’s global network of over 1,000 independent retailers with a modern ordering experience.

The new system replaces a decade-old bespoke wholesale platform. By utilizing the same BigCommerce instance and product catalog that powers Brompton’s direct-to-consumer business, the company aims to streamline its operations. The wholesale side of the business currently accounts for approximately 75% of Brompton’s total sales.

According to Brompton CTO Oliver Boardman, the investment is intended to make it easier for partners to explore the product range, place orders, and access necessary information. The new portal offers improved product imagery, clearer information, and curated catalogues to support a growing range of products, including electric and titanium models.