Brooklyn Water Bagel appoints Champion as agency of record

Brooklyn Water Bagel, a Florida‑based fast‑casual chain known for its New York‑style bagels made with a proprietary 14‑step water filtration system, has selected Champion as its agency of record. Champion, a national public‑relations and digital‑media firm with over two decades of food‑service experience, will lead strategic PR, influencer marketing and franchise lead‑generation campaigns to support the brand’s expansion beyond its home market.

Dan Smith, CEO of Brooklyn Water Bagel, said the partnership will help the company “expand our reach and stay true to the quality and authenticity that define our brand.” Eric Spiritas, principal at Champion, added that the brand’s story “extends far beyond great bagels” and positions it uniquely for growth.

The agency’s integrated approach aims to boost brand awareness, drive restaurant sales and accelerate franchise development across the United States.