Brunello Cucinelli Posts 9.5% Revenue Rise in H1, Raises Full-Year Outlook

Italian luxury label Brunello Cucinelli announced that revenue for the first half of the fiscal year grew 9.5% to €749.4 million, with net profit rising 2% to €78.2 million and operating profit up 12.6% to €128.2 million. The Americas were the strongest market, posting a 13.6% increase and accounting for 37.2% of total sales, while Europe grew 5.1% and Asia rose 10%, driven by China. Retail sales expanded 14.7% to nearly €500 million, whereas wholesale remained flat.

The company lifted its full‑year sales‑growth guidance to a range of 10‑11% at constant exchange rates, up from a previous 10% forecast. Brunello Cucinelli also highlighted its partnership with Salesforce, which will broaden the capabilities of its AI‑driven Callimacus platform following the launch of Solomei AI in 2024, and the rollout of a new e‑commerce site built on the same technology. Net debt increased to €225.1 million as the firm continues to invest in its 2026 plan, while cash generation is expected to improve in the second half of the year.