Bryce Underwood announces new NIL partnership with Feldman Chevrolet

Michigan Wolverines quarterback Bryce Underwood has garnered social media attention following a new Name, Image, and Likeness (NIL) partnership with Feldman Chevrolet of Highland.

In a promotional video shared on social media, Underwood depicts a comedic scenario where he forcefully tosses car keys to a customer, resulting in a broken flower pot and general commotion. The collaboration has received positive engagement from fans. Underwood’s NIL package at Michigan is estimated to be valued at approximately $10 million.