Pertamina Patra Niaga Boosts UMKM Market Access at Indonesia Fashion Week 2026

Indonesia Fashion Week (IFW) 2026 was held at the Jakarta Convention Center from 29 July to 2 August 2026, featuring a wide range of designers and collections. Pertamina Patra Niaga used the event to promote 11 of its UMKM partners, displaying products such as Vite’s pearl‑adorned silver rings and Narita Shibori’s inclusive fashion pieces. VP Corporate Communication Kitty Andhora said the initiative aims to give local micro‑, small‑ and medium‑enterprises broader national and international exposure, stressing that “UMKM is the backbone of Indonesia’s economy.” Visitors Tia Nyono and Lisa reported buying items from the UMKM booths, highlighting the appeal of the CSR‑driven showcase. Other designers presented collections at IFW, including RumaR’s Assara Heritage Imagination inspired by Sulawesi sunsets, Khayae’s velvet‑and‑payet pieces, Ronie Parero’s Cloud Bloom couture, and a batik showcase titled RAGAM KULTURA Jakarta. The event underscored the growing synergy between Indonesia’s creative industry and corporate support for local artisans.