BTS member Jin has faced significant online backlash following the release of his solo photoshoot for Gucci’s ‘PRIMAVERA’ campaign. The criticism primarily targeted his styling, which featured an edgy look with exaggerated eyeliner, drawing ridicule from netizens regarding his appearance.
The controversy expanded into a larger dispute involving fans of Jin and Chinese actor Xiao Zhan. Malicious comments in Chinese were observed on Jin’s Gucci website posts, and allegations surfaced that a fan account had doxxed Xiao Zhan by releasing his personal identification information. This occurred amid tensions regarding perceived differences in promotional treatment provided by Gucci to the two ambassadors. Some accounts have suggested that trolls may have intentionally provoked the conflict to frame specific fan groups.