BTS member Kim Taehyung promotes Venezuelan brand Caracas Merch

Kim Taehyung, a member of the South Korean group BTS, has gained significant digital attention after wearing apparel from the Venezuelan urban fashion brand Caracas Merch. The moment occurred during a soundcheck session in Lima, Peru.

Caracas Merch, founded in 2019, focuses on celebrating Venezuelan and Latin American cultural identity through graphic design and textiles. The visibility provided by the K-pop star has brought global attention to the independent brand's products.