BTS's Jimin Drives Dior Sweater Sellout and Inspires New Idol

On July 31, 2026, BTS member Park Jimin was photographed at a New York airport wearing a black‑and‑white striped Dior sweater before the group’s U.S. concert. Within hours the item was reported to have sold out in most sizes, leaving only an XL available, prompting a wave of fan posts praising the so‑called “Jimin effect.”

Two days earlier, Taiwanese dancer Chen Kuan Jui, known as Rui of the K‑pop group XLOV, told The Zach Sang Show that watching Jimin’s contemporary‑dance performances convinced him to become an idol. Rui’s interview highlighted Jimin’s influence on his career path, and fans responded with enthusiasm, dubbing Jimin the “Idol of Idols.”